Vintage Sommer, Modernes Banking: 2% nur für Dich!

A summer campaign reinvention for Trade Republic.

Disclaimer

„All visuals presented in this project are mockups for conceptual purposes only. I do not own the rights to some of the photographs used. This speculative work is not intended for commercial use and is solely a representation of design skills and creative thinking. The visuals serve as an inspiration, indicating how they could be re-envisioned in a professional photoshoot.“

Project description

In the constantly evolving world of banking, it’s essential to stay connected with the brand ethos while also engaging users in innovative ways. The challenge was to reinvent the 2% interest campaign for a summer edition, differentiate from competitors, and tap into the untapped potential: Women in banking/investment.

Visual Execution

Objective

  • Differentiate from competitors
  • Engage users six months after initial launch
  • Connect to a summer theme without clichés
  • Maintain the brand’s ethos

The Concept of Vintage Summer

  • Vintage summer as a time of dreams, adventure, and nostalgia.
  • Emphasizing the emotional resonance.

Ideation & Concept

The Story

  • Caption: „Relive summer memories with every investment. 2% just for you.“ 

AR (Augmented Reality) Quiz Game: "Grow With TR"

  • Objective: A brief on what the AR Quiz Game aimed to achieve.

    • Create an engaging and interactive experience for followers.
    • Educate potential customers about financial concepts and Trade Republic’s offerings in a fun way.
    • Encourage organic sharing and promotion of Trade Republic.

  • The Gameplay:

    • Using the phone’s front camera, followers will be posed a series of questions.
    • The interactive gameplay mechanics: lean head left or right to answer.
    • Highlight the mix of questions: financial concepts, specifics about Trade Republic, and fun mathematical challenges.

  • Visuals & User Experience:

    • Present the mockups or visuals of the AR filter and its interface.
    • You can also include a short video demonstration or gif if you have one.

  • Benefits:

    • Interactivity and Engagement: Discuss the widespread use and popularity of AR filters on platforms like Instagram and Snapchat.
    • Education in a Fun Format: Emphasize how this format educates potential customers about Trade Republic’s offerings.
    • Virality Potential: Address the likelihood of people sharing their quiz results, promoting Trade Republic organically.

Carousel Concept - Vintage Journey, Modern Savings

Caption for Posting: „Take a trip down memory lane with our summer savings. While we adore the vintage vibes, we also love ensuring your savings get a modern touch. Enjoy 2% interest all summer long with Trade Republic. #VintageVibes #ModernBanking“

 

Benefits:

  • Taps into the nostalgia that many users enjoy, taking them on a journey.
  • Relates the emotional connect of the golden days with the modern, hassle-free benefits of Trade Republic.
  • Encourages users to view each slide, driven by the story, ultimately leading them to the call-to-action about the 2% savings.

instagram Sponsored Video Ads Concept

Short vignettes of vintage summer scenes transitioning to modern moments. For instance, a vintage beach scene moves to a modern beach scene with someone checking their Trade Republic app.

 

Benefits:

  • Engages users with a visual narrative.
  • Relatable through universally loved summer memories.
  • Subtly shows that Trade Republic is the constant through changing times.

The Future Potential

Building on the campaign’s longevity and expansion. 

Upcoming Campaign Teaser

„Alte Zinsen – Moderne Bank“

  • Discussing the power of juxtaposition and potential for future campaigns.

Conclusion

The ‚Vintage Sommer, Modernes Banking‘ campaign was designed to not only appeal to a broad audience but to create an emotional connection with them. By merging the timeless appeal of summer with the enduring promise of Trade Republic, we aimed to ensure that banking felt personal, memorable, and modern.